Pieces of Pie is presenting real-life scenarios to kids in the classroom to see how they adapt and react to stereotypical situations. The role I played throughout this campaign was Project Manager. I was in charge of overseeing each department, communications with partners, and budget analysis and reporting.
The goal of Pieces of Pie is to educate students on how to be inclusive in and out of the classroom to all students and people. This project allows us to target the positives and negatives of stereotyping in the classroom in efforts to teach students how to be more informed, adaptable, and inclusive.
On our website, we received an estimated 20,400 – 27,600 impressions based on WordPress’s analysis report through our paid advertisement campaign. Our Instagram reached a total of 121 accounts, and 16 accounts engaged with us in the last seven days (December 4th – December 10th). The project has been implemented in two local elementary schools. Additionally, the project has also been introduced to the local community through our university news channel and college newsletter (more than 6,000 impressions).
Check out the full brief below
Hamilton Communications, LLC 