Late Night Slice

Overview

Tasked with creating a business alongside a communication plan for the opening of said business, I created Late Night Slice.

Late Night Slice is a fun and casual pizza restaurant and bar that’s open from 12pm-3am. It’s located in the Sunset District of San  Francisco, California within walking distance to a plethora of popular college bars. Late Night Slice will be the perfect place to end your night of bar hopping, or just grab a slice anytime you’re hungry! There’s a range of fun activities to do there from corn hole to a pool table and several night events ranging from trivia night, karaoke, and theme nights.

Strategy

Our communication strategy is to reach college age students by creating fun social and owned media posts that boost engagement through Instagram, Facebook, and Twitter. Our purchased media(billboard, flyers, paid partnership) is a great tactic to expand our market and bring awareness to new students on campus. The earned media is going to be used to promote upcoming events and theme nights happening at Late Night Slice.

This campaign will be promoted heavily on social media platforms with different content that is fitting for each platform. Content will consist of interactive posts like surveys and captions with questions. There will also be some posts that give sneak peaks to the inside of Late Night Slice before it opens. The first 100 followers on Instagram will receive a free slice of pizza. The week before the grand opening, employees will hand out flyers to students on campus as well as do two paid partnerships with students who have the largest online following at USF. We will also push our T-shirts strongly by giving some away as online and in-store prizes and selling for a low price during opening week because the more people wearing our logo, the more brand awareness we will create.

Read the full plans book below