Overview
Common Dear is a local, small business located in Oklahoma City, Oklahoma. Common Dear describes themselves as a cheerful, rainbow-filled feminist, and self- empowerment gift shop. Common Dear states on their website that they intentionally curate their retail space with women-owned, LGBTQIA2S+-owned, AAPI-owned, BIPOC-owned, and Latinx-owned brands that prioritize empowerment and making the world a better, more equal place for everyone.
They sell a wide variety of items ranging from home goods, paper goods, clothing accessories, and self care products. Common Dear even hosts mini photo shoots for customers in the store. Common Dear‘s brand loyalty and customer base is strong. All of their social media(Instagram, Facebook, and TikTok) is filled with vibrant, colorful pictures and videos. Although they don’t have a blog yet, one could be very beneficial to boost their customer base.
View the full strategy and blog examples below
Need for Blog
- Attention grabbing topics about equality and self empowerment
- Grow customer base
- Gain more traction on social media accounts
- Create strong brand loyalty
- More revenue gives more opportunity to open more locations
- Bring attention to minority groups and cultures
Hamilton Communications, LLC 